It's good to talk. But when to talk depends on what the issue is and what their mindset is = 'behavioural media planning' .
You've just eaten breakfast and your partners says, "wanna go for a curry tonight?" and you cannot even begin to stomach thinking about spicy food, even though, when the time's right, there's nothing better.
Comapre unsolicited sales calls versus Google classified ads - uninsightful, intrusive and untimely versus on demand, welcomed and tailored.