BBH have expanded their ideas empire in some interesting ways over the years. Music has a special place in the BBH canon (think Levis) something, 2003's LEAP music venture confirmed.
ZAG is the agency's new limb that will focus on product development. have always wondered whether agencies would extend further into the creation of new brands, but new products? Perhaps Zag will be housed in a massive garden shed and be popluated with dads and uncles pottering around with wire, a glass of port and a transistor radio.