Thursday, May 11, 2006
Brand You II
Managing your career as you would any brand is a classic no-brainer for anyone working in strategy. But it's often never as simple as that. After all, it's harder to get perspective when you're so close to something. But no excuses - physician heal thyself.

Catherine Kaputa's list of top 10 career strategies are startling unoriginal but still offer relevance when viewed through the prism of your own situation. Well, at least, it got me thinking.

1. Be the First
2. Be the Leader
3. Take the Anti-leader Position
4. Own an Attribute
5. Use a Magic Ingredient or Invent a New Process
6. Be the Expert
7. Be Preferred
8. Set a High Price
9. Use Your Special Heritage
10. Own a Cause

Read more in this interview, here