Watching Ideo CEO Tim Brown's presentation of IDEO's design approach (here
) threw up some interesting approaches to problem solving
- Analagous situations
: When working on how to improve a hospital emergency room operations, Ideo spent time with a grand prix pit-stop crew to see how their team dealt with frequent emergency situations.
- Insights come from extreme users,
lovers and haters, age of users, experience of product etc.
- Do something. Build-to-think.
This elevates quick and dirty prototyping over big. Average project at Ideo goes through more than 100 prototypes. Don't need to be physical - but must be tangible.
-Use story-telling to develop, express and sell ideas through large organizations.
Nike always produce a ripomatic ad when they design a new shoe to sell it to the rest of organization. The story needs to be there from the start. Ideo once built a 'stragetic expreince' for Motorola execs so they could 'live' the changes they were suggesting.-Ideawall/Project Rooms
- Visually recording scraps of inspiration allows them evolve as they are shared with collaborators and built up through layers of contribution. Can a blog serve this function, i think so.