Tuesday, August 22, 2006
The Window Test
Is your target definition too vague? If you shouted it from the rooftops across a crowded street would everyone look up? or would you have spoken to just the chosen few?

"Women who watch soaps on TV"

"Women who regularly watch several 'reality' TV soaps"

"Women who feel that they know their favourite soap stars almost as intimately as their closest friends"