"It is amazing how much you can accomplish if you do not care who gets the credit"
Harry Truman, US President (1945-53)

Q. Should planners be content to be the cheery midwives to brand ideas and let creative teams bask in the flashbulbs ? (Russell Davies School) ? Or can planners take active pride in their intellectual offsprings (Richard Huntington school) without isolating the creative team relationships needed to spin them into gold?