Friday, October 06, 2006
self help for brands
"I always tell prospective clients about the chinks in our armor. I have noticed that when an antique dealer draws my attention to flaws in a piece of furniture, he wins my confidence."
David Ogilvy, Confessions of an Advertising Man (1963)

Don't Be Afraid to Show Shortcomings
1. What are you insecure about?
2. Who do you try to hide it from?
3. What's the cost of hiding it? stress? strained relationships?
4. Practice being more open about your daily struggles - perhaps starting small
5. In the process you'll give others the permission to do the same - unlocking energy all around you.

From FastCompany